User Experience Design
UXD is a set of comprehensive methods for designing interactive products. It focuses on simplicity, intuition, and pleasure.
It is the secret recipe behind appealing products, which motivates its users to continuously use the product and recommend it to others.
While UXD is a user-centric approach, we highly focus it on your business objectives and the expected outcomes of your product.
We customize the experience to facilitate the satisfaction of your objectives, from brand communication, to customer engagement, to sales, to leads, or to any kind of conversions.
Usability Testing is the process of monitoring the users while using a product.
Throughout the session our focus surrounds analyzing the user-interaction with the product, to ensure that it satisfies the user’s needs, and meets your business objectives.
Decision makers behind the product – such as developers, designers and product managers – often tend to overlook that they are not designing for themselves, but for the users.
The decision makers also overlook that they have far more knowledge about the product than the users. Consequently, they typically design their products based on pure assumptions.
Often, we – decision makers – face risky situations, where a decision has to be made while lacking the relevant information.
Without understanding the market, decisions that we make are blind. For effective decision making, we must have highly accurate and relevant information to our situations.
User Research is a proactive process that secures the important information by the time they are needed.
Also, the methods of User Research can be very powerful and effective, as they tend to answer questions we do not usually ask, nor do we notice their relevancy to the context.
When we perform the User Research, rather than associating the information with the product, we set the focus around the market and the users, in order to better understand them.
Although, our purpose behind the research is ensuring the quality of your product, the information we obtain is from the other hand very valuable to your organization in the different contexts of decision making.